A sales CRM (customer relationship management) tool is software that enables a company to manage and improve its relationships with prospects and customers.

However, customer relationship management itself varies depending on what department you’re talking to. A support team might use a CRM to manage customer tickets, while marketing teams may use the same tool to analyze how consumers respond to online campaigns.

When it comes to sales, a CRM is primarily used to streamline pipeline management. With sales CRM tools, you can safely store customer information, track and optimize your pipeline to drive more sales, and ultimately generate more revenue.